{"id":3967,"date":"2017-12-06T01:39:58","date_gmt":"2017-12-06T01:39:58","guid":{"rendered":"http:\/\/kiza.vn\/blog\/?p=3967"},"modified":"2022-01-03T14:02:05","modified_gmt":"2022-01-03T14:02:05","slug":"10-dieu-ve-tuong-lai-cua-nike-co-ban-chua-biet","status":"publish","type":"post","link":"https:\/\/kiza.vn\/blog\/10-dieu-ve-tuong-lai-cua-nike-co-ban-chua-biet\/","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a Nike c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft"},"content":{"rendered":"

T\u01b0\u01a1ng lai c\u1ee7a h\u00e3ng \u0111\u1ed3 th\u1ec3  thao Nike<\/a><\/span> \u0111ang \u0111\u01b0\u1ee3c c\u00e1c fan quan t\u00e2m h\u01a1n bao gi\u1edd h\u1ebft, khi m\u00e0 adidas v\u00e0 Under Armour c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong th\u1eddi gian g\u1ea7n \u0111\u00e2y – c\u00f3 th\u1ec3 chi\u1ebfm v\u1ecb tr\u00ed s\u1ed1 1 ng\u00e0nh sportswear c\u1ee7a Nike b\u1ea5t k\u1ec3 l\u00fac n\u00e0o. Tuy nhi\u00ean c\u00e1c b\u1ea1n c\u0169ng kh\u00f4ng ph\u1ea3i qu\u00e1 lo l\u1eafng, v\u00ec b\u1ea3n th\u00e2n Nike lu\u00f4n bi\u1ebft c\u00e1ch ho\u00e0n thi\u1ec7n m\u00ecnh trong nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 s\u1ea3n ph\u1ea9m \u1edf hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n

Trong m\u1ed9t b\u00e0i ph\u1ecfng v\u1ea5n, CEO Mark Parker v\u00e0 COO Erik Sprunk \u0111\u00e3 t\u1eebng chia s\u1ebb v\u1ec1 nh\u1eefng b\u01b0\u1edbc \u0111i s\u1eafp t\u1edbi c\u1ee7a Nike \u1edf M\u1ef9 n\u00f3i ri\u00eang v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi n\u00f3i chung. V\u00e0 h\u00e3y tin t\u00f4i \u0111i, \u0111\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch c\u1ef1c k\u00ec th\u00fa v\u1ecb c\u1ee7a \u201cthe swoosh\u201d trong th\u1eddi gian s\u1eafp t\u1edbi. C\u00f9ng Kiza.vn t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1ea1n nh\u00e9!<\/p>\n

Nike lu\u00f4n mang c\u1ea3m gi\u00e1c cao c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

\"Nh\u1eefng
\nKh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh h\u01a1n. H\u1ecd kh\u00f4ng ch\u1ec9 mu\u1ed1n c\u00e1c s\u1ea3n ph\u1ea9m th\u1eadt t\u1ed1t, \u0111\u1eb9p m\u00e0 c\u00f2n ph\u1ea3i mang l\u1ea1i c\u1ea3m gi\u00e1c cao c\u1ea5p, \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra \u0111\u1ec3 mua n\u00f3. Ch\u00ednh v\u00ec v\u1eady, Nike lu\u00f4n c\u1ed1 g\u1eafng mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y cho kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u00eau gi\u00e0y th\u1ec3 thao nike nam<\/strong><\/a>.<\/p>\n

Nike s\u1ebd t\u1ed1i \u01b0u h\u00f3a c\u00f4ng ngh\u1ec7 in 3D tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/h3>\n

\"\"
\nD\u00f9 \u0111\u00e3 l\u1ea7n l\u01b0\u1ee3t xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a adidas, New Balance v\u00e0 Peak, tuy nhi\u00ean nh\u1eefng ti\u1ec1m n\u0103ng d\u00e0nh cho c\u00f4ng ngh\u1ec7 n\u00e0y v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u. \u0110\u01a1n c\u1eed nh\u01b0 vi\u1ec7c s\u1ea3n xu\u1ea5t m\u1ed9t b\u1ed9 \u0111\u1ec7m ho\u00e0n to\u00e0n m\u1edbi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c in 3D ch\u1eb3ng h\u1ea1n. Bi\u1ebft \u0111\u00e2u trong t\u01b0\u01a1ng lai ch\u00fang ta s\u1ebd b\u1eaft g\u1eb7p c\u00e1c th\u1ebf h\u1ec7 midsole ti\u1ebfp theo nh\u01b0 Zoom 3D, Air 3D, Zoom Air 3D\u2026<\/p>\n

Nike \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1eb9 t\u1ef1 s\u01a1n midsole<\/h3>\n

\"\"
\nNghe th\u00ec c\u00f3 v\u1ebb kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec qu\u00e1 m\u1edbi m\u1ebb. Tuy nhi\u00ean \u00e1p d\u1ee5ng l\u00e0m sao m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed v\u1eabn l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3. Ch\u00ednh v\u00ec th\u1ebf, c\u00f4ng ngh\u1ec7 m\u1edbi m\u00e0 Nike \u0111\u00e3 ph\u00e1t tri\u1ec3n s\u1ebd g\u00f3p c\u00f4ng l\u1edbn trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a nh\u00e2n c\u00f4ng, gi\u00e1 th\u00e0nh v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t gi\u00e0y nile nam gi\u00e1 r\u1ebb<\/strong><\/a>.<\/p>\n

Trong n\u0103m ngo\u00e1i Nike \u0111\u00e3 xu\u1ea5t kh\u1ea9u g\u1ea7n 1,1 t\u1ec9 s\u1ea3n ph\u1ea9m<\/h3>\n

\"Nh\u1eefng
\nQu\u1ea3 l\u00e0 m\u1ed9t th\u00e0nh t\u00edch \u0111\u00e1ng k\u1ec3 d\u00e0nh cho \u0111\u1ed9i ng\u0169 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a Nike. Vi\u1ec7c giao h\u00e0ng \u0111\u1ebfn h\u01a1n 700 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, 58 trung t\u00e2m ph\u00e2n ph\u1ed1i, g\u1ea7n 20.000 t\u00e0i kho\u1ea3n mua h\u00e0ng v\u00e0 h\u01a1n 110.000 \u0111\u1ecba ch\u1ec9 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi kh\u00f4ng h\u1ec1 l\u00e0 m\u1ed9t chuy\u1ec7n d\u1ec5 d\u00e0ng.<\/p>\n

Trung Qu\u1ed1c s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ebfp theo c\u1ee7a Nike h\u01b0\u1edbng t\u1edbi<\/h3>\n

\"\"
\n\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec qu\u00e1 kh\u00f3 hi\u1ec3u khi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang nh\u1eafm \u0111\u1ebfn qu\u1ed1c gia \u0111\u00f4ng d\u00e2n nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y. Trong 2 n\u0103m g\u1ea7n \u0111\u00e2y, doanh thu c\u1ee7a Nike tai qu\u1ed1c gia ch\u00e2u \u00c1 v\u00e0o kho\u1ea3ng $600 tri\u1ec7u \u0111\u00f4 la, \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 24%. V\u1edbi n\u1ec1n t\u1ea3ng kh\u00e1 v\u1eefng ch\u1eafc nh\u01b0 th\u1ebf n\u00e0y, nh\u1eefng g\u00ec \u201cthe swoosh\u201d c\u1ea7n ch\u1ec9 l\u00e0 t\u1eadp trung v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang m\u1ee5c \u0111\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a nh\u1eefng th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u1edf Trung Qu\u1ed1c.<\/p>\n

Nike Flyknit \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u1ea3ng kinh doanh tr\u1ecb gi\u00e1 h\u00e0ng t\u1ec9 \u0111\u1ed3ng<\/h3>\n

\"\"<\/p>\n

Ra m\u1eaft l\u1ea7n \u0111\u1ea7u v\u00e0o Olympics 2012, Flyknit \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c sneakerhead tr\u00ean to\u00e0n th\u1ebf gi\u1edbi y\u00eau th\u00edch, v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t v\u0169 kh\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a Nike v\u1edbi v\u1ebb ngo\u00e0i \u0111\u1eb9p m\u1eaft, tr\u1ecdng l\u01b0\u1ee3ng nh\u1eb9 v\u00e0 t\u00ednh linh ho\u1ea1t c\u1ef1c k\u00ec cao. Ph\u1ea3i n\u00f3i ch\u00ednh Flyknit \u0111\u00e3 mang \u0111\u1ebfn lu\u1ed3ng gi\u00f3 m\u1edbi v\u00e0 tr\u1edf th\u00e0nh cu\u1ed9c c\u00e1ch m\u1ea1ng upper \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sneaker tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ch\u1ec9 trong v\u00f2ng 1 n\u0103m sau khi ra m\u1eaft, \u0111\u00e3 c\u00f3 h\u01a1n 330.000 s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t li\u1ec7u Flyknit \u0111\u01b0\u1ee3c ra m\u1eaft, m\u1ed9t con s\u1ed1 kh\u1ed5ng l\u1ed3.<\/p>\n

\u0110\u1ebfn nay, \u0111\u00e3 c\u00f3 kho\u1ea3ng 30 d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb Flyknit, v\u00e0 Nike ch\u1ec9 m\u1ea5t h\u01a1n 4 n\u0103m \u0111\u1ec3 bi\u1ebfn Flyknit tr\u1edf th\u00e0nh m\u1ed9t m\u1ea3ng kinh doanh c\u00f3 gi\u00e1 h\u01a1n m\u1ed9t t\u1ef7 \u0110\u00f4 la M\u1ef9, trong khi \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 v\u1edbi Free (c\u00f4ng ngh\u1ec7 \u0111\u1ebf \u0111\u00e3 t\u1eebng mang l\u1ea1i th\u00e0nh c\u00f4ng cho m\u1ea3ng gi\u00e0y ch\u1ea1y b\u1ed9 c\u1ee7a Nike), h\u00e3ng ph\u1ea3i m\u1ea5t \u0111\u1ebfn h\u01a1n 10 n\u0103m.<\/p>\n

Gi\u00e0y th\u1ec3 thao d\u00e0nh cho ph\u00e1i \u0111\u1eb9p \u0111ang \u0111\u01b0\u1ee3c Nike khai th\u00e1c t\u1ed1t h\u01a1n<\/h3>\n

\"Gi\u00e0y
\nDoanh thu t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho n\u1eef c\u1ee7a Nike hi\u1ec7n nay \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c $5.7 t\u1ef7 USD, v\u00e0 trong 5 n\u0103m t\u1edbi, m\u1ee5c ti\u00eau s\u1ebd l\u00e0 h\u01a1n $11 t\u1ef7. \u0110i\u1ec1u n\u00e0y t\u01b0\u1edfng ch\u1eebng nh\u01b0 b\u1ea5t kh\u1ea3 thi khi con s\u1ed1 m\u00e0 Nike \u0111\u1eb7t ra g\u1ea7n nh\u01b0 g\u1ea5p \u0111\u00f4i.<\/p>\n

Tuy nhi\u00ean, theo Trevor Edwards, ch\u1ee7 t\u1ecbch Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike th\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng n\u1eef, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c cu\u1ed9c s\u1ed1ng v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd. S\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng, tuy nhi\u00ean v\u1edbi nh\u1eefng g\u00ec m\u00e0 Nike \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c v\u1edbi Nike Sky Dunk Hi (phi\u00ean b\u1ea3n Nike Dunk High d\u00e0nh cho n\u1eef) th\u00ec kh\u00f4ng g\u00ec l\u00e0 kh\u00f4ng th\u1ec3.<\/p>\n

xem th\u00eam : shop gi\u00e0y nike tphcm<\/a><\/em><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Jordan s\u1ebd v\u01b0\u1ee3t ra ngo\u00e0i l\u0129nh v\u1ef1c b\u00f3ng r\u1ed5<\/h3>\n

\"Theo
\n\u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7n t\u1ea1i, khi m\u00e0 nh\u1eefng \u0111\u00f4i gi\u00e0y mang logo Jumpman gi\u1edd xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u m\u00f4n th\u1ec3 thao h\u01a1n, \u0111a d\u1ea1ng v\u1ec1 ch\u1ee7ng l\u1ea1i v\u00e0 m\u00e0u s\u1eafc h\u01a1n. V\u1edbi m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng l\u1edbn nh\u01b0 Jordan th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c, g\u00f3p ph\u1ea7n l\u1edbn \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c fan h\u00e2m m\u1ed9.<\/p>\n

Nike \u0111ang x\u00e2y nhi\u1ec1u tr\u1ee5 s\u1edf x\u00e2y d\u1ef1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/h3>\n

\"Trong
\n\u0110\u00e2y s\u1ebd l\u00e0 nh\u1eefng khu v\u1ef1c c\u00f3 di\u1ec7n t\u00edch kho\u1ea3ng 12 ngh\u00ecn m\u00e9t vu\u00f4ng, chuy\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 th\u00e2n gi\u00e0y d\u1ea1ng d\u1ec7t, b\u1ed9 \u0111\u1ec7m 3D, v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Nike g\u1ecdi ch\u00fang l\u00e0 Advanced Product Creation Center v\u00e0 ch\u1eafc ch\u1eafn nh\u1eefng c\u00f4ng ngh\u1ec7 k\u1ebf nhi\u1ec7m Flyknit, Airmax, Zoom Air\u2026 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb \u0111\u00e2y.<\/p>\n

M\u1ee5c ti\u00eau doanh thu $50 t\u1ec9 USD trong n\u0103m 2020<\/h3>\n

\"\"
\nD\u1ef1a tr\u00ean nh\u1eefng ti\u1ec1n n\u0103ng ph\u00e1t tri\u1ec3n hi\u1ec7n t\u1ea1i c\u1ee7a Nike Inc.<\/a><\/span>, c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu $50 t\u1ef7 USD v\u00e0o n\u0103m 2020. Nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang cao h\u01a1n bao gi\u1edd h\u1ebft, v\u00e0 v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u1eafp t\u1edbi c\u1ee7a Nike, h\u00e3ng tin r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t s\u1ebd mang l\u1ea1i \u0111\u01b0\u1ee3c m\u1ee9c doanh thu trong m\u01a1 n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u01b0\u01a1ng lai c\u1ee7a h\u00e3ng \u0111\u1ed3 th\u1ec3  thao Nike \u0111ang \u0111\u01b0\u1ee3c c\u00e1c fan quan t\u00e2m h\u01a1n bao gi\u1edd h\u1ebft, khi m\u00e0 adidas v\u00e0 Under Armour c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong th\u1eddi gian g\u1ea7n \u0111\u00e2y – c\u00f3 th\u1ec3 chi\u1ebfm v\u1ecb tr\u00ed s\u1ed1 1 ng\u00e0nh sportswear c\u1ee7a Nike b\u1ea5t k\u1ec3 l\u00fac n\u00e0o. Tuy nhi\u00ean c\u00e1c b\u1ea1n c\u0169ng kh\u00f4ng ph\u1ea3i qu\u00e1 lo l\u1eafng, … <\/p>\n","protected":false},"author":1,"featured_media":3978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[584],"_links":{"self":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts\/3967"}],"collection":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":5,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts\/3967\/revisions"}],"predecessor-version":[{"id":9300,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts\/3967\/revisions\/9300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/media\/3978"}],"wp:attachment":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/media?parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/categories?post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/tags?post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}