{"id":982,"date":"2015-09-04T09:06:52","date_gmt":"2015-09-04T09:06:52","guid":{"rendered":"http:\/\/kiza.vn\/blog\/?p=982"},"modified":"2020-06-02T09:39:38","modified_gmt":"2020-06-02T09:39:38","slug":"lich-su-phat-trien-thuong-hieu-nike","status":"publish","type":"post","link":"https:\/\/kiza.vn\/blog\/lich-su-phat-trien-thuong-hieu-nike\/","title":{"rendered":"L\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Nike b\u1ea1n \u0111\u00e3 bi\u1ebft?"},"content":{"rendered":"

Phil Knight, ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Nike, l\u00e0 m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111i\u1ec1n kinh ch\u1ea1y vi\u1ec7t d\u00e3 n\u00ean \u00f4ng n\u1eafm b\u1eaft r\u1ea5t nhanh nhu c\u1ea7u c\u1ee7a gi\u1edbi th\u1ec3 thao. Ch\u1ee7 tr\u01b0\u01a1ng ch\u00ednh c\u1ee7a Knight trong khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Nike l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd gi\u00fap v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u1ea1t th\u00e0nh t\u00edch cao h\u01a1n trong thi \u0111\u1ea5u. C\u00f9ng Kiza.vn t\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 ra \u0111\u1eddi v\u00e0 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Nike<\/a>.<\/span><\/span><\/span><\/strong><\/p>\n

\"L\u1ecbch
L\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Nike b\u1ea1n \u0111\u00e3 bi\u1ebft?<\/figcaption><\/figure>\n

N\u0103m 1964, v\u1edbi v\u00e0i ch\u1ee5c \u0111\u00f4i gi\u00e0y th\u1ec3 thao trong th\u00f9ng xe, Phil Knight<\/strong> kh\u1edfi \u0111\u1ea7u s\u1ef1 nghi\u1ec7p kinh doanh. G\u1ea7n 40 n\u0103m sau \u00f4ng c\u00f3 s\u1ed1 ti\u1ec1n 8,2 t\u1ec9 USD, l\u00e0 ng\u01b0\u1eddi gi\u00e0u th\u1ee9 49 t\u1ea1i M\u1ef9 theo b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a t\u1ea1p ch\u00ed Forbes. Knight l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean Nike<\/strong> – th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y th\u1ec3 thao n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/span><\/p>\n

C\u00fa h\u00edch s\u1ed1 ph\u1eadn<\/strong><\/span><\/span><\/h3>\n

Knight l\u1edbn l\u00ean t\u1ea1i Portland, m\u1ed9t th\u00e0nh ph\u1ed1 mi\u1ec1n T\u00e2y n\u01b0\u1edbc M\u1ef9, g\u1ea7n Seattle. \u0110am m\u00ea m\u00f4n ch\u1ea1y b\u1ed9, c\u1eadu tham gia \u0111\u1ed9i tuy\u1ec3n th\u1ec3 thao \u0110\u1ea1i h\u1ecdc Oregon. Hu\u1ea5n luy\u1ec7n vi\u00ean n\u1ed5i ti\u1ebfng Bill Bowerman l\u00e0 ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn cho c\u1eadu. Knight c\u0169ng l\u00e0 ng\u01b0\u1eddi mang th\u1eed nghi\u1ec7m c\u00e1c \u0111\u00f4i gi\u00e0y do Bowerman ch\u1ebf t\u1ea1o. Hu\u1ea5n luy\u1ec7n vi\u00ean Bowerman c\u00f3 m\u1ed9t ni\u1ec1m tin kh\u00f4ng lay chuy\u1ec3n r\u1eb1ng \u0111\u00f4i gi\u00e0y t\u1ed1t l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea7u ti\u00ean t\u1ea1o n\u00ean m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean th\u00e0nh c\u00f4ng. Ni\u1ec1m tin \u0111\u00f3 \u0111\u00e3 kh\u1eafc s\u00e2u trong t\u00e2m tr\u00ed c\u1ee7a Knight. Sau n\u00e0y, Knight \u0111\u00e3 c\u00f9ng Bowerman x\u00e2y d\u1ef1ng Nike d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng n\u00e0y.<\/span><\/span><\/p>\n

\"Philip-Knight
Philip-Knight vi\u1ebft l\u00ean l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u “Nike”<\/figcaption><\/figure>\n

R\u1ed3i Knight t\u1ed1t nghi\u1ec7p c\u1eed nh\u00e2n b\u00e1o ch\u00ed, \u0111i ngh\u0129a v\u1ee5 qu\u00e2n s\u1ef1 m\u1ed9t n\u0103m. Xu\u1ea5t ng\u0169, anh ghi danh h\u1ecdc th\u1ea1c s\u0129 qu\u1ea3n tr\u1ecb kinh doanh t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford. M\u1ed9t ng\u00e0y kia, Gi\u00e1o s\u01b0 Frank Shallenberger, d\u1ea1y v\u1ec1 doanh nghi\u1ec7p nh\u1ecf, \u0111\u00e3 ra b\u00e0i t\u1eadp sau cho c\u1ea3 l\u1edbp: H\u00e3y t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p m\u1edbi, m\u00f4 t\u1ea3 m\u1ee5c \u0111\u00edch v\u00e0 vi\u1ebft k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb cho doanh nghi\u1ec7p \u0111\u00f3. Knight \u0111\u00e3 vi\u1ebft m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh t\u1ef1a \u0111\u1ec1 \u201cGi\u00e0y th\u1ec3 thao Nh\u1eadt c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua gi\u00e0y \u0110\u1ee9c nh\u01b0 m\u00e1y ch\u1ee5p h\u00ecnh Nh\u1eadt \u0111\u00e3 th\u1eafng m\u00e1y \u0110\u1ee9c kh\u00f4ng?\u201d. \u0110\u00e2y l\u00e0 k\u1ebf ho\u1ea1ch kinh doanh lo\u1ea1i gi\u00e0y th\u1ec3 thao Nh\u1eadt ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi gi\u00e1 ph\u1ea3i ch\u0103ng. Sau n\u00e0y \u00f4ng nh\u1edb l\u1ea1i: \u201cL\u1edbp h\u1ecdc \u1ea5y l\u00e0 gi\u00e2y ph\u00fat \u201cA! T\u00ecm ra r\u1ed3i\u201d c\u1ee7a cu\u1ed9c \u0111\u1eddi t\u00f4i. Th\u1ea7y Shallenberger gi\u1ea3i th\u00edch v\u1ec1 t\u00ednh c\u00e1ch c\u1ee7a doanh nh\u00e2n v\u00e0 t\u00f4i nh\u1eadn ra r\u1eb1ng th\u1ea7y \u0111ang n\u00f3i v\u1edbi t\u00f4i. Sau \u0111\u00f3, t\u00f4i t\u1ef1 nh\u1ee7 vi\u1ec7c kinh doanh n\u00e0y ch\u00ednh l\u00e0 \u0111i\u1ec1u t\u00f4i mu\u1ed1n l\u00e0m!\u201d.<\/span><\/span><\/p>\n

Kh\u1edfi nghi\u1ec7p<\/strong><\/span><\/span><\/h3>\n

Khi Knight v\u00e0o l\u00e0m cho m\u1ed9t h\u00e3ng k\u1ebf to\u00e1n \u1edf Portland, \u00f4ng v\u1eabn \u00e2m th\u1ea7m theo \u0111u\u1ed5i \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh. \u00d4ng sang Nh\u1eadt, t\u00ecm hi\u1ec3u v\u0103n h\u00f3a v\u00e0 phong c\u00e1ch kinh doanh c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt. V\u0103n h\u00f3a Nh\u1eadt \u0111\u00e3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong tri\u1ebft l\u00fd s\u1ed1ng v\u00e0 kinh doanh c\u1ee7a \u00f4ng. Trong th\u1eddi gian \u1edf Nh\u1eadt, Knight kh\u00f4ng ch\u1ec9 nghi\u00ean c\u1ee9u v\u0103n h\u00f3a ch\u00e2u \u00c1 v\u00e0 h\u00e0nh h\u01b0\u01a1ng l\u00ean n\u00fai Fuji m\u00e0 c\u00f2n \u0111\u1ebfn th\u0103m nh\u00e0 m\u00e1y Onitsuka t\u1ea1i Kobe, n\u01a1i l\u00e0m ra nh\u1eefng \u0111\u00f4i gi\u00e0y Tigers ch\u1ea5t l\u01b0\u1ee3ng cao. Knight m\u00ea gi\u00e0y Tigers v\u00e0 xin k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi nh\u00e0 m\u00e1y Onitsuka l\u00e0m \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i gi\u00e0y Tigers t\u1ea1i M\u1ef9.
\nV\u1ec1 n\u01b0\u1edbc, Knight thuy\u1ebft ph\u1ee5c hu\u1ea5n luy\u1ec7n vi\u00ean Bill Bowerman tr\u1edf th\u00e0nh \u0111\u1ed3ng s\u00e1ng l\u1eadp vi\u00ean C\u00f4ng ty Blue Ribbon Sports, \u0111\u1ed9c quy\u1ec1n ph\u00e2n ph\u1ed1i gi\u00e0y Tigers t\u1ea1i M\u1ef9. Trong nhi\u1ec1u n\u0103m, ban ng\u00e0y Knight l\u00e0m k\u1ebf to\u00e1n vi\u00ean, gi\u1edd r\u1ea3nh \u00f4ng ch\u1ea5t gi\u00e0y Tigers \u0111\u1ea7y xe v\u00e0 ch\u1edf \u0111i b\u00e1n rong kh\u1eafp mi\u1ec1n T\u00e2y B\u1eafc n\u01b0\u1edbc M\u1ef9. S\u1ef1 ki\u00ean nh\u1eabn v\u00e0 l\u00f2ng tin m\u00e3nh li\u1ec7t v\u00e0o th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi lo\u1ea1i gi\u00e0y th\u1ec3 thao ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0ng gi\u00e1 ph\u1ea3i ch\u0103ng c\u1ee7a Knight cu\u1ed1i c\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. N\u0103m 1969, Knight b\u00e1n \u0111\u01b0\u1ee3c 1 tri\u1ec7u \u0111\u00f4-la gi\u00e0y do nh\u00e0 m\u00e1y Nh\u1eadt Onitsuka s\u1ea3n xu\u1ea5t. Th\u00e0nh c\u00f4ng n\u00e0y c\u00f3 \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf c\u1ee7a Bowerman qua vi\u1ec7c thi\u1ebft k\u1ebf m\u1eabu gi\u00e0y m\u1edbi Tiger Cortez.<\/span><\/span><\/p>\n


\nN\u0103m 1971, Knight quy\u1ebft \u0111\u1ecbnh gi\u00e3 t\u1eeb c\u00f4ng vi\u1ec7c k\u1ebf to\u00e1n \u0111\u1ec3 t\u1eadp trung lo vi\u1ec7c kinh doanh. Tr\u01b0\u1edbc h\u1ebft, \u00f4ng thay \u0111\u1ed5i t\u00ean v\u00e0 logo c\u1ee7a c\u00f4ng ty. 45 nh\u00e2n vi\u00ean c\u1ee7a Knight \u0111\u00e3 c\u01b0\u1eddi b\u00f2 l\u0103n ra \u0111\u1ea5t khi \u00f4ng \u0111\u1ec1 ngh\u1ecb \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh \u201cDimension Six\u201d (Chi\u1ec1u th\u1ee9 6). Cu\u1ed1i c\u00f9ng, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd v\u1edbi \u0111\u1ec1 ngh\u1ecb c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean t\u00ean l\u00e0 Jeff Johnson v\u1ec1 t\u00ean hi\u1ec7u Nike. \u0110\u00e2y l\u00e0 t\u00ean v\u1ecb n\u1eef th\u1ea7n c\u00f3 c\u00e1nh t\u01b0\u1ee3ng tr\u01b0ng cho chi\u1ebfn th\u1eafng trong th\u1ea7n tho\u1ea1i Hy L\u1ea1p.<\/span><\/span><\/p>\n

\"Brand-Strategy-Nike\"<\/p>\n

N\u0103m 1972, Knight \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 gi\u00e0y mang nh\u00e3n hi\u1ec7u Nike, thu \u0111\u01b0\u1ee3c 2 tri\u1ec7u \u0111\u00f4-la M\u1ef9. T\u1eeb \u0111\u00f3, l\u1ee3i nhu\u1eadn c\u1ee7a Nike li\u00ean t\u1ee5c t\u0103ng, m\u1ed7i n\u0103m l\u1ea1i t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m tr\u01b0\u1edbc, v\u00e0 trong su\u1ed1t 10 n\u0103m nh\u01b0 th\u1ebf. Trong th\u1eadp k\u1ef7 70 v\u00e0 \u0111\u1ea7u th\u1eadp k\u1ef7 80 c\u1ee7a th\u1ebf k\u1ef7 tr\u01b0\u1edbc l\u00e0 giai \u0111o\u1ea1n th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 c\u1ee7a Nike. V\u00e0o th\u1eddi \u0111\u00f3, Knight \u0111i\u1ec1u khi\u1ec3n Nike theo tr\u1ef1c gi\u00e1 v\u00e0 tr\u1ee5 s\u1edf Nike tr\u00f4ng gi\u1ed1ng nh\u01b0 k\u00fd t\u00fac x\u00e1 sinh vi\u00ean, n\u01a1i m\u1ecdi ng\u01b0\u1eddi m\u1eb7c qu\u1ea7n so\u00f3c v\u00e0 mang gi\u00e0y th\u1ec3 thao.<\/p>\n

Th\u0103ng tr\u1ea7m kinh doanh<\/strong><\/h3>\n

\u0110\u1ebfn n\u0103m 1980, Nike<\/strong> v\u01b0\u1ee3t qua Adidas<\/strong> tr\u1edf th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 gi\u00e0y th\u1ec3 thao \u1edf M\u1ef9. C\u00f9ng n\u0103m n\u00e0y, c\u00f4ng ty b\u1eaft \u0111\u1ea7u ni\u00eam y\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n. N\u0103m 1984, Nike k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi Michael Jordan – l\u00fac \u1ea5y l\u00e0 v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u1ebb \u0111ang l\u00ean c\u1ee7a \u0111\u1ed9i Chicago Bulls – \u0111\u1ec3 qu\u1ea3ng c\u00e1o lo\u1ea1i gi\u00e0y b\u00f3ng r\u1ed5 mang t\u00ean Air Jordan. R\u1ed3i Michael Jordan tr\u1edf th\u00e0nh th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a gi\u1edbi tr\u1ebb M\u1ef9; gi\u00e0y Air Jordan c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong trang ph\u1ee5c c\u1ee7a thanh thi\u1ebfu ni\u00ean M\u1ef9.<\/p>\n

\"1497913\"<\/p>\n

Nh\u01b0ng trong khi Nike t\u1eadp trung v\u00e0o gi\u00e0y ch\u1ea1y b\u1ed9 v\u00e0 gi\u00e0y ch\u01a1i b\u00f3ng r\u1ed5, Reebok, m\u1ed9t h\u00e3ng s\u1ea3n xu\u1ea5t gi\u00e0y th\u1ec3 thao kh\u00e1c, \u0111\u00e3 l\u1eb7ng l\u1ebd t\u1ea5n c\u00f4ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f2n b\u1ecf ng\u1ecf: gi\u00e0y th\u1ec3 thao aerobics d\u00e0nh cho ph\u1ee5 n\u1eef. Gi\u00e0y Reebok tuy kh\u00f4ng c\u1ee9ng c\u00e1p b\u1eb1ng gi\u00e0y Nike, nh\u01b0ng m\u1eabu m\u00e3 l\u1ea1i \u0111\u1eb9p, h\u1ea5p d\u1eabn, ph\u00f9 h\u1ee3p v\u1edbi ph\u1ee5 n\u1eef.<\/p>\n

\u0110\u1ebfn n\u0103m 1987, doanh s\u1ed1 c\u1ee7a Reebok \u0111\u00e3 v\u01b0\u1ee3t qua doanh s\u1ed1 c\u1ee7a Nike. \u0110\u00e2y l\u00e0 c\u00fa s\u1ed1c m\u1ea1nh \u0111\u1ed1i v\u1edbi Knight, ng\u01b0\u1eddi tin t\u01b0\u1edfng nh\u01b0 \u0111inh \u0111\u00f3ng c\u1ed9t r\u1eb1ng t\u00ednh n\u0103ng \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng b\u1ecf ti\u1ec1n ra mua gi\u00e0y th\u1ec3 thao. Nh\u01b0ng r\u1ed3i Knight l\u1ea1i v\u01b0\u01a1n l\u00ean.<\/p>\n

B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng<\/strong><\/h3>\n

Knight t\u1eebng \u0111\u01b0\u1ee3c t\u1eb7ng danh hi\u1ec7u \u201cNg\u01b0\u1eddi quy\u1ec1n l\u1ef1c nh\u1ea5t trong v\u01b0\u01a1ng qu\u1ed1c th\u1ec3 thao\u201d. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng Nike n\u1ed5i ti\u1ebfng nh\u1edd Michael Jordan v\u00e0 nhi\u1ec1u v\u1eadn \u0111\u1ed9ng vi\u00ean danh ti\u1ebfng kh\u00e1c. Tuy nhi\u00ean, h\u1ecd qu\u00ean r\u1eb1ng n\u1ebfu kh\u00f4ng c\u00f3 Knight th\u00ec c\u0169ng kh\u00f4ng c\u00f3 Nike.<\/p>\n

\u00d4ng \u0111\u00e3 kh\u00e9o l\u00e9o g\u1eafn k\u1ebft kh\u00f4ng kh\u00ed sinh \u0111\u1ed9ng c\u1ee7a nh\u1ea1c tr\u1ebb M\u1ef9 v\u1edbi th\u1ec3 thao. \u00d4ng c\u0169ng bi\u1ebft kh\u00eau g\u1ee3i s\u1ef1 h\u00e2m m\u1ed9 c\u1ee7a qu\u1ea7n ch\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00f4i sao. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Nike lu\u00f4n t\u1eadp trung v\u00e0o c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean t\u00e0i n\u0103ng, quy\u1ebfn r\u0169. Nh\u1edd \u0111\u00f3, h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd d\u01b0\u1eddng nh\u01b0 t\u1ef1 \u0111\u1ed9ng g\u1eafn li\u1ec1n v\u1edbi gi\u00e0y Nike.<\/p>\n

\"p7\"<\/p>\n

Knight c\u00f2n ti\u00ean \u0111o\u00e1n r\u1eb1ng thanh ni\u00ean t\u1eeb Paris \u0111\u1ebfn Th\u01b0\u1ee3ng H\u1ea3i \u0111\u1ec1u s\u1ebd \u01b0a th\u00edch nh\u1eefng g\u00ec c\u00e1c c\u00f4 c\u1eadu \u1edf New York hay San Diego \u01b0a chu\u1ed9ng. Ch\u01b0a c\u00f4ng ty n\u00e0o tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o nh\u01b0 Nike.<\/p>\n

M\u1ed9t nh\u00e0 b\u00e1o \u0111\u00e3 nh\u1eadn x\u00e9t: \u201cHi\u1ec3u t\u1ea1i sao Phil Knight bi\u1ebfn Nike th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng th\u00e0nh c\u00f4ng th\u00ec d\u1ec5, nh\u01b0ng hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00ednh \u00f4ng ta m\u1edbi kh\u00f3\u201d. Knight lu\u00f4n kh\u00e9p k\u00edn v\u1edbi gi\u1edbi b\u00e1o ch\u00ed. \u00d4ng \u0111eo k\u00ednh \u0111en, ngay c\u1ea3 trong ph\u00f2ng h\u1ecdp. Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u r\u00f5 r\u00e0ng: Knight hi\u1ec3u r\u00f5 cu\u1ed9c \u0111\u1eddi kh\u00f4ng ch\u1ec9 c\u00f3 kinh doanh.<\/p>\n

Cu\u1ed1i n\u0103m v\u1eeba qua, \u00f4ng l\u1ea1i t\u1eeb ch\u1ee9c, giao quy\u1ec1n T\u1ed5ng gi\u00e1m \u0111\u1ed1c cho Bill Perez, nguy\u00ean T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty H\u00e0ng ti\u00eau d\u00f9ng S.C. Johnson & Son Inc. Knight ch\u1ec9 gi\u1eef ch\u1ee9c ch\u1ee7 t\u1ecbch h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. \u00d4ng n\u00f3i: \u201cV\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y c\u1ee7a cu\u1ed9c \u0111\u1eddi (n\u0103m nay \u00f4ng 67 tu\u1ed5i), t\u00f4i quan t\u00e2m \u0111\u1ebfn c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o nhi\u1ec1u h\u01a1n kinh doanh\u201d. Bi\u1ebft \u0111\u00e2u, trong th\u1eddi gian t\u1edbi, \u00f4ng s\u1ebd n\u1ed5i danh nh\u1edd nh\u1eefng s\u00e1ng t\u00e1c ngh\u1ec7 thu\u1eadt. Nh\u01b0ng cho \u0111\u1ebfn nay, s\u00e1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t c\u1ee7a Knight v\u1eabn l\u00e0 \u201c\u0111\u00f4i gi\u00e0y v\u00e0ng Nike\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Phil Knight, ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Nike, l\u00e0 m\u1ed9t v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111i\u1ec1n kinh ch\u1ea1y vi\u1ec7t d\u00e3 n\u00ean \u00f4ng n\u1eafm b\u1eaft r\u1ea5t nhanh nhu c\u1ea7u c\u1ee7a gi\u1edbi th\u1ec3 thao. Ch\u1ee7 tr\u01b0\u01a1ng ch\u00ednh c\u1ee7a Knight trong khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Nike l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd gi\u00fap v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u1ea1t th\u00e0nh t\u00edch cao h\u01a1n trong thi … <\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts\/982"}],"collection":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":2,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"predecessor-version":[{"id":8327,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/posts\/982\/revisions\/8327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/media\/984"}],"wp:attachment":[{"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiza.vn\/blog\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}